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Round Brilliant
The most popular diamond shape, prized for its unmatched brilliance. Created by Marcel Tolkowsky in 1919, the round brilliant's 58 facets maximize sparkle, making it the go-to choice for over half of all diamond buyers today.
Cushion
Evolved from the old mine cut, cushion cut diamonds feature 64 facets for enhanced fire and brilliance. Known for their vintage appeal, cushions are a favorite among classic and modern brides alike. Famous diamonds like the Hope Diamond are cushion cut.
Princess
The second most popular diamond shape, the princess cut is a chic, modern square design known for its brilliance. Invented in the 1960s, its sharp chevron facets draw attention to the center, creating a striking sparkle.
Emerald
Emerald cut diamonds have a distinctive step-cut with parallel facets that create a "hall of mirrors" effect. Known for their timeless elegance, emerald cuts highlight clarity, making imperfections more visible, so careful selection is important.
Radiant
A hybrid of the emerald and brilliant cuts, the radiant cut reflects light in a way similar to round brilliants but maintains a rectangular shape. Created in 1977, it offers a blend of classic style with modern brilliance.
Oval
Oval diamonds combine classic elegance with a unique elongated shape, often appearing larger than round diamonds of the same carat weight. Popular for their slimming effect on the finger, ovals make up about 7% of diamond sales today.
Pear
Also known as a teardrop, pear-shaped diamonds have been admired since the 15th century. With a mix of brilliant facets, the pear shape sparkles with elegance, making it a unique and dazzling choice.
Asscher
The Asscher cut, a square shape with cut corners, features step cuts and a distinctive "x" pattern beneath the table. It was the first patented diamond cut and is named after Joseph Asscher, who cut the famous Cullinan diamond.
Marquise
Legend has it that the marquise diamond was commissioned by King Louis XIV to mimic his mistress’s smile. With its slim, pointed shape and brilliant facets, marquise diamonds are rare and make up less than 1% of diamonds sold.
Heart
Heart-shaped diamonds, first recorded in 1463, were historically symbols of royalty and goodwill. Today, they are synonymous with romance and are especially popular for Valentine’s Day, embodying love and affection.
